Singapore has the highest level of Internet penetration in South East Asia and its consumers access the internet more frequently than consumers in that region, states a new report.
According to Nielsen, about 67% of Singaporeans aged 15+ now use the internet and, of those, 80% are accessing the Internet on a daily basis. Social media sites are accessed by 85% of all Singaporeans - which 69% use to connect or engage with brands and companies.
Survey findings also showed that 23% of digital consumers in Singapore now have a tablet computer in the household, 85% own an Internet-capable mobile phone and over 70% use a smartphone.
A separate Neilsen report reveals that Indonesian consumers are becoming more attached to mobile internet compared to other South East Asian country with 48% of Indonesian users accessing the Web through cellphones, compared to 36% in Thailand, 35% in Singapore and 29% in Vietnam.
The trend is expected to grow, with 53% of Indonesian respondents saying they would go online in the next 12 months through their mobile phones and 30% through other handheld gadgets such as tablet PCs.
The survey reflects heavy phone usage in Indonesia, with around 66% of citizens, or about 159 million people, using cellphones. However, overall, only one in five Indonesians has internet access - less than the regional average of 38% - with internet cafes still the most common way to access the Web.
According to Nielsen, about 67% of Singaporeans aged 15+ now use the internet and, of those, 80% are accessing the Internet on a daily basis. Social media sites are accessed by 85% of all Singaporeans - which 69% use to connect or engage with brands and companies.
Survey findings also showed that 23% of digital consumers in Singapore now have a tablet computer in the household, 85% own an Internet-capable mobile phone and over 70% use a smartphone.
A separate Neilsen report reveals that Indonesian consumers are becoming more attached to mobile internet compared to other South East Asian country with 48% of Indonesian users accessing the Web through cellphones, compared to 36% in Thailand, 35% in Singapore and 29% in Vietnam.
The trend is expected to grow, with 53% of Indonesian respondents saying they would go online in the next 12 months through their mobile phones and 30% through other handheld gadgets such as tablet PCs.
The survey reflects heavy phone usage in Indonesia, with around 66% of citizens, or about 159 million people, using cellphones. However, overall, only one in five Indonesians has internet access - less than the regional average of 38% - with internet cafes still the most common way to access the Web.